The FIFA World Cup 2010 public viewing was an idea created by Tamesol and realized together with Addis Park Management. All Ethiopians are crazy about football, which was why various venues including ETV were broadcasting all games live.
But, although viewing was everywhere in Ethiopia, Tamesol created the brand “Little South Africa” and “The World Cup @ Millennium Hall” to arrange all the games for public viewing. The event at the Millennium Hall was more than viewing games. It was a virtual World Cup stadium in Addis Ababa.